About - Sweet Bough Wedding Collective

What is the collective?

The collective is organized by Shawn Hull (Happiest Days Designs) around the commitment to support couples planning weddings of all makes, shapes, and sizes in the Finger Lakes region. As the organizer, Shawn helps cultivate the Sweet Bough wedding community creating opportunities for vendors to collaborate with one another as individual wedding professionals and connect couples with the amazing talents of the Collective.


In addition, her team maintains the listings of the Sweet Bough vendors listed on our vendor community page.  Previously, there wasn’t one place couples could go to see a comprehensive list of local Finger Lakes Region wedding vendors. Sweet Bough Collective was created to fill this need for a space where small businesses & individuals who offer services for weddings in the Finger Lakes could all be listed together!

Every vendor listed on our community page has agreed to Sweet Bough’s terms of engagement.

At least once a year, the Collective hosts a showcase to bring our vendors together face to face with couples who are looking for them. It gives you a chance to chat, ask questions, maybe see some samples, and figure out who are the best additions to your team.

Additionally, Sweet Bough offers multiple opportunities for members to meet up, collaborate, network, and learn from each other throughout the year.

Origin Story

One of the bonuses of having a close knit wedding vendor community who know, respect, and love collaborating with each other is that couples get a dream team.  A harmonious collaboration of the wedding planner, the photographer, the caterer, the officiant, the musicians, etc.,  all working together to create your celebration. The team has a special level of trust and flow that imbues every aspect of the wedding.

Sweet Bough Vendors have come together to create a place where couples in our area could find calm, talented, reliable (but also fun and enthusiastic!) folks to work with them on their wedding– people who not only work well with each other, but who also who have values that are in line with each other.

(That said – we are happy to work with any vendors you choose.  The vendors on our community page are a good place to start, but there are many, many vendors to choose from in this area!)

What’s a Sweet Bough, anyway?

The inspiration for our name came about during a conversation regarding apples.  Apples don’t grow “true to type” – meaning that if you cut open your favorite apple – let’s say it’s a sweet and juicy Mutsu – and planted 15 seeds, you’d get 15 totally different types of apple trees, and not a one would produce Mutsus.  This unique trait is what has created the tremendous amount of diversity in apples growing in the world today – and it also perpetually creates an opportunity for new and exciting apple varieties to be discovered in the wild, in ditches, in backyards…

So what does this all have to do with weddings? Well, we live in a region that’s abundant with apples, both wild and cultivated, so something apple-related seemed like a fitting symbol for the collective.  And we loved the image of every single wedding growing into something different and unique, just like saplings that spring forth from the seeds of an apple.

And once we started to look up different apple varieties, sweet bough apples seemed to embody our wedding philosophy in a strangely perfect way.  They are known in orchard circles as one of the best early sweet apples, with a delightful flavor reminiscent of honey and a pleasing crunch.  They are also known to be a fairly ephemeral apple – you wouldn’t store sweet boughs in your fridge for months – instead, they are best the day they are picked. Not to get too carried away with the metaphor, but weddings are also a sweet, beautiful, ephemeral event – there is a lot of work, planning, process and care that goes into cultivating the wedding you and your beloved have dreamed of – and then BAM! It’s here, and it’s joyful, fun and amazing – and then it’s done.

Sweet Bough Collective wants to support you both in the wedding that most represents the two of you – it may be unlike any wedding ever held before, or it may have one foot firmly in traditions that are meaningful for you and your families.  In either case, we’re here for you!

(And forgive us for not knowing when to let go of an extended metaphor…) but we also liked the idea of extending of a bough (or branch) when you’re lending someone a hand – if you feel in a rut, or stuck at all in the process of planning your wedding, we’re here to help pull you both out!